How to Scale Your Ecommerce AOV Using User Generated Content

Anderson Hacken

Person-produced articles (UGC) is a vastly preferred matter in the digital marketing and advertising field and it is for a good motive. For the uninitiated, person-created information refers to the information created by other individuals these as your faithful prospects, influencers, model ambassadors, and so on.

Most e-shop homeowners really don’t notice it immediately, but person-produced content material can positively affect your brand’s Ordinary Purchase Value (AOV) and accomplishing so effectively has a myriad of added benefits.

A latest report exposed that person-produced Fb posts are inclined to receive 7 times additional engagement as opposed to branded-created posts. And the purpose is basic. UGC is regarded as as one of the most trustable types of media by on the internet consumers. 

In truth, a study performed by BrightLocal discovered that 92% of individuals depend on other customers’ assessments when they’re looking to buy any solution on the web. 

Right here are some additional interesting studies about consumer-created content in eCommerce:

  • 97% of shoppers study testimonials ahead of generating any invest in.
  • 90% of shoppers have admitted that looking through positive evaluations positively motivated their purchasing decisions.
  • 89% of customers go through the brand’s responses to purchaser testimonials.
  • 86% of buyers mentioned adverse opinions influenced their closing invest in conclusion.

The specifics over plainly expose the importance of consumer-created content for eCommerce brand names. But in this article, we’re going to emphasis precisely on the affect of UGC on the average buy worth in eCommerce suppliers.

What is Common Order Value? Why Does It Subject?

Resource: Alidropship

AOV is a vital overall performance metric for eCommerce outlets to comprehend their customers’ purchasing habits.

Just put, AOV is the regular monetary price of every single order put on your eCommerce web site for a specified time period. It is an crucial metric to observe if you want to maximize the general revenue and profits of your eCommerce small business. 

Recognizing the AOV of your eCommerce keep can offer important insights for bettering your promoting as very well as product or service pricing approaches. It aids you set a benchmark for customer habits and allows you to set superior goals, develop far better procedures, and evaluate how perfectly they’re functioning. Most importantly, understanding about AOV provides a peek into how considerably your prospects are investing on your goods. 

The moment you have awareness of what your clients are expending per purchase, you can strategize your item pricing dependent on those insights.

How to Work out AOV in Your eCommerce Retailer?

Calculating the common purchase price in eCommerce is incredibly very simple. 

All you need to have to do is divide complete earnings for a outlined period of time by the quantity of orders obtained in the course of the same interval of time. Like any other metric, the AOV can be calculated for any time period of time but almost all eCommerce shops determine it on a monthly foundation.

Source: KeyCommerce

For example, let us say your January month’s profits was $25,000 and you obtained a full of 150 orders. So, $25,000 divided by 150 equals $166.66, which is your January month’s AOV.

3 Concrete Methods to Enhance eCommerce AOV Using User-Produced Content material

Person-generated articles is beneficial in a lot of methods. But if you want to focus on expanding your AOV specifically, there are methods to do that as nicely. Under are the 3 concrete ways to raise your eCommerce AOV making use of consumer-produced written content.

1. Include UGC Material in Solution Internet pages

Letting your buyers to build material on your product or service internet pages is a wonderful way to not only hold it up-to-date with refreshing information but also showcase authentic suggestions from prospects who have presently obtained your products and solutions. 

Source: Pixlee

Also, your possible buyers would believe the present customers’ opinions a lot more than your claims. And as we’ve by now uncovered, clients are a lot more probable to progress with a order if they study optimistic critiques about the product or service(s).

This is the key purpose why you certainly really should let shoppers to generate testimonials on your solution pages and showcase them in your eCommerce shop. 

2. Include things like UGC in Electronic mail Promoting Strategies

E mail promoting is one more verified tactic to enhance engagement, increase conversions, and skyrocket earnings for any eCommerce shop. 

In actuality, several eCommerce brands invest greatly in their electronic mail marketing strategies for the reason that it offers a strong return on expenditure. 

Regrettably, most eCommerce makes skip an incredibly critical aspect in their email internet marketing strategies — Consumer-produced material.

Believe it or not but UGC can amplify the influence of your e-mail marketing and advertising strategies. 

Here’s an illustration of leveraging UGC in e mail strategies. 

Supply: eSputnik

And below are some clever ways to carry out user-generated content in your e-mail internet marketing strategies:

  • Include things like your prior customers’ reviews/suggestions in your advertising e-mail. This is specially much more productive when you are sending a reminder email that a purchaser has some products in the shopping cart. Just include positive testimonials from other customers of the exact same solutions and it will surely increase the chance of closing the offer.
  • When you’re endorsing a precise solution or group of solutions in your e-mail, include screenshots of social media posts talking about your products.
  • If you want to improve the probability of generating a sale, you can offer you a restricted time coupon together with the positive opinions of prior buyers for individual merchandise you are promoting.
3. Repurpose UGC Information for Flash Product sales

Flash Product sales are an unbelievably potent and established way to raise profits for an eCommerce retailer. If you take place to run flash profits from time to time, you should really certainly contemplate showcasing consumer-produced articles in them. 

There are numerous varieties of UGC you can involve in your flash profits this kind of as merchandise critiques, screenshots of social media posts by customers, unboxing films, and much more. 

Here’s an example of displaying customers’ scores and reviews in flash sale. 

Supply: Kogan

However, if you’re organizing to run a flash sale for the first time, know that buyers be expecting a faster shipping than usual for obtaining products from flash profits. So, make confident that a right buy success method is in place to fulfill your buyers’ expectations all over the flash sale period of time. 


As you’ve viewed so much, consumer-generated written content can have a substantial influence on the regular purchase value of eCommerce. Hopefully, you have now learned some of the finest ways to leverage UGC to scale your eCommerce AOV. 

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