Harrisonburg, Virginia – The James Madison University College of Business enterprise announces Illumi Lights as the over-all winner of the COB300 Company Strategy Competitiveness, Platinum Edition, marking the 20th anniversary of the celebration.
Illumi Lights received very first spot and a $6,000 scholarship to be shared among staff members, including:
Kenya Balser (’23), Marketing
Devyn Kennedy (’23), Laptop Details Devices
Michael Nguyen (’23), Computer Information and facts Units
Joshua Wacker (’23), Management
Illumi’s strategy explained the manufacture and rollout of a quality-high-quality landscape lighting merchandise. The plan for the solution was selected to acquire the Accenture Innovation Award as this year’s greatest. Team chief Kenya Balser also obtained the Ferguson Leading Female Leader Award.
Next location went Sharksafe Swimwear, Inc., a organization that features distinctive, shark-repellent swimwear to the public. Great Part, a company that generates a substitute for common measuring spoons in the face of technological improvements took 3rd place. Two plans tied for fourth spot, Cuts on Wheels, a cell barbershop that supplies hair companies from a few luxury vans in The Villages, Florida and Zest, a C-Corp that manufactures and distributes substantial-good quality automated spice blenders.
The Joyce Guthrie Group Award went to Best Part.
Scholarships awarded exceeded $25,000. Members also gained coaching and feedback from really productive enterprise leaders and business people serving as competitiveness judges.
Many thanks to the generosity of Don Rainey (’82) and Russell “Rusty” Shepard (’86) the title of the level of competition moving ahead will be Rainey-Shepard Organization System Competition.
Some former winners have long gone on to produce their plans into successful businesses, such as 2018 successful team member Brett Danielson. “The issue we analyzed in the business enterprise-approach levels of competition was what we finished up producing an real merchandise for,” states Danielson. Danielson is now CEO of BarTrack Systems, LLC, a hospitality technological innovation company that will help bars, breweries and restaurants control their inventory and, in the long run, do away with waste. “We’ve produced the entrepreneurial journey,” he says, “from managing the company out of our dwelling space, to now, where by we have places of work and a producing plant.”
Much more than 100 organization ideas ended up eligible for this year’s competitiveness. Only a dozen have been selected for critique and just five manufactured it to the last round of competitiveness. Each individual crew created a blueprint for constructing a enterprise from the floor up. Finalists presented their options to levels of competition judges, who weighed the high quality and execution of the presentation, the originality of the team’s strategy and its likely to be worthwhile. Finalists had been grilled on the finance, management, advertising and operations aspects of their designs for the duration of an ensuing query-and-solution session.
“Classroom lectures and seminar get the job done and conversations are important, but the level of competition takes those items even further by testing the serious-earth software of what they’ve discovered,” said Rainey.
Balser too is targeted on the actual-earth application of her skills she’s looking ahead to Illumi’s initially-position end fueling her efforts to secure a prestigious internship that will launch her hoped-for occupation in electronic marketing and advertising.
Much more on the levels of competition and winners is available below.
David Doremus contributed to this post.
Get in touch with: Ginny Cramer, [email protected], 540-568-5325